THE ILLUSTRATED MAGAZINE OF ART Essay Example For Students

THE ILLUSTRATED MAGAZINE OF ART Essay Everybody has heard of the famous painter Albrecht Durer, but every one is not aware that he possessed a better half so Xantipical in temper as to be the torment not only of his own life, but of that of his pupils and domestics also. Some of the former were cunning enough to purchase peace for themselves by conciliating the common tyrant?but woe to those unwilling or unable to offer aught in propitiation. Even the wiser ones were spared only by having their offences visited upon a scape-goat. This unfortunate individual was Samuel Duhobret, a disciple whom Durer had admitted into his school out of charity. He was employed in painting sign and the coarse tapestry then used in Germany. He was about forty years of age, little, ugly, and humpbacked ; was the butt of every ill joke among his fellow-disciples, and was picked out as a special object of dislike by Madame Durer. We will write a custom essay on THE ILLUSTRATED MAGAZINE OF ART specifically for you for only $16.38 $13.9/page Order now Poor Samuel had not a spice of envy or malice in his heart. He would at any time have toiled half the night to assist or serve those who were wont, oftenest, to laugh at him, or abuse him loudest for his stupidity. True?he had not the qualities of social humour or wit ; but he was an example of indefati gable industry. He came to his studies every morning at daybreak ; and remained at work until sunset. Then he retired into his lonely chamber, and wrought for his own amusement. One morning Duhobret was missing at the scene of his daily labours. His absence created much remark, and many were the jokes passed upon the occasion. One surmised this, and another that, as the cause of the phenomenon ; and it was finally agreed that the poor fellow must have worked himself into an absolute skeleton, and taken his final stand in the glass frame of some apothecary ; or had been blown away by a puff of wind, while his door happened to stand open. No one thought of going to his lodgings to look after him. Meanwhile the object of their mirth was tossing on a bed of sickness. Disease, which had been slowly sapping the foun dations of his strength, burned in every vein; poor Duhobret had his dreams, as all artists, rich or poor, will sometimes have. He had thought the fruit of many yearslabour, dis posedpf to advantage, might procure him enough to live, in an economical way, for the rest of his life. Now, alas ! even that hope had deserted him. He believed himself dying, and thought it hard to die without one to look kindly upon him ; without the words of comfort that might soothe his passage to another world.:; He fancied his bed surrounded by devilish faces, grinning at his sufferings, and taunting him with his inability to summon a priest to exorcise them. At length the appari tions faded away, and the patient sank into an exhausted plumber. He awoke unrefreshed ; it was the fifth day he had lain there neglected. His mouth was parched ; he turned over, and feebly stretched out his han d towards the earthen pitcher, from which, since the first day of his illness, he had quenched his thirst. Alas ! it was empty ! Samuel lay a few moments thinking what he should do. He knew he must die of want if he remained there alone ; but to whom could he apply for aid in procuring sustenance ? An idea seemed at last to strike him. He arose slowly, and with difficulty, from the 3 bed, went to the other side of the room, and took up the picture he had painted last. He resolved to carry it to the shop of a salesman, and hoped to obtain for it sufficient to furnish him with the necessaries of life for a week longer.   On his way he passed a house about which there was a crowd. He drew nigh?asked what was going on ; and received for 1 an answer, that there was tcf*be a sale of many specimens of .art collected by an amateur in the course of thirty years. 1 Something whispered the weary Duhobret that here would t be the market for his picture. He worked his way through ] the crowd, and, after many inquiries, found the auctioneer. That personage was a bus), important, little man, with a handful of papers ; and he was inclined to notice somewhat roughly the interruption of the lean, sallow hunchback, im- i ploring as were his gestures and language.   What do you call your picture ? at length said he. It is a vieav of the Abbey of NeAvbourg?Avith its village? and the surrounding landscape, replied the trembling artist The auctioneer again scanned it contemptuously, and asked what it Avas Avorth. .uf051010113bbc2d171c3f7a09f61a093 , .uf051010113bbc2d171c3f7a09f61a093 .postImageUrl , .uf051010113bbc2d171c3f7a09f61a093 .centered-text-area { min-height: 80px; position: relative; } .uf051010113bbc2d171c3f7a09f61a093 , .uf051010113bbc2d171c3f7a09f61a093:hover , .uf051010113bbc2d171c3f7a09f61a093:visited , .uf051010113bbc2d171c3f7a09f61a093:active { border:0!important; } .uf051010113bbc2d171c3f7a09f61a093 .clearfix:after { content: ""; display: table; clear: both; } .uf051010113bbc2d171c3f7a09f61a093 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf051010113bbc2d171c3f7a09f61a093:active , .uf051010113bbc2d171c3f7a09f61a093:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf051010113bbc2d171c3f7a09f61a093 .centered-text-area { width: 100%; position: relative ; } .uf051010113bbc2d171c3f7a09f61a093 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf051010113bbc2d171c3f7a09f61a093 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf051010113bbc2d171c3f7a09f61a093 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf051010113bbc2d171c3f7a09f61a093:hover .ctaButton { background-color: #34495E!important; } .uf051010113bbc2d171c3f7a09f61a093 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf051010113bbc2d171c3f7a09f61a093 .uf051010113bbc2d171c3f7a09f61a093-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf051010113bbc2d171c3f7a09f61a093:after { content: ""; display: block; clear: both; } READ: The Support of Art by the Government Essay Oh, that is what you please?Avhatever it will bring. Hem ! it is too odd to please, I should think?I can pro mise you no more than three thalers. Poor Samuel sighed deeply. He had spent on that piece the nights of many months. But he Avas starving now ; and the pitiful sum offered Avould give him bread for a feAv days. He nodded his head to the auctioneer, and, retiring, took his seat in a corner. The sale began. After some paintings and engravings had been disposed of, Samuels Avas exhibited. Who bids at three thalers?. Who bids? Avas the cry. Duhobret listened eagerly, but none answered. Will it find a purchaser r said he, des pondingly, to himself. Still there was a dead silence. He dared not look up, for it seemed to him that all the people Avere laughing at the folly of the artist Avho could be insane enough to offer so worthless a piece at a public sale. What will become of me? Avas his mental inquiry. That Avork is certainly my best ; and he A-enturcd to steal another glance. Does it not seem that the wind actually stirs those boughs and moves those leaves? Hoav transparent is the water ! what life breathes in the animals that quench their thirst at that spring ! Hoav that steeple shines ! How beautiful are those clustering trees ! This Avas the last expiring throb of an artists vanity. The ominous silence continued, and Samuel, sick at heart, buried his face in his hands. Twenty-one thalers ! murmured a faint voice, just as the auctioneer Avas about to knock down the picture. The stupi fied painter gave a start of joy. He raised his head and looked to see from Avhose lips those blessed words had come. It Avas the picture-dealer to Avhom he had first thought of applying. Fifty thalers, cried a sonorous voice. This time a tal man in black was the speaker. There Avas a silence of hushed expectation. One hundred thalers, cried the picture-dealer. Three hundred. Five hundred. One thousand. Another profound silence ; And the croavd pressed around the tavo opponents, who stood opposite each other with eager md angry looks. Two thousand thalers! cried the picture-dealer, and ?lanced around him triumphantly, when he saw his adversary hesitate. Ten thousand ! vociferated the tall man, his face crimson with rage, and his hands clenched convulsively. The dealer grew paler ; his frame shook with agitation tie made two or three efforts, and at last cried out? Twenty thousand ! His tall opponent was not to be vanquished. He bid forty thousand. The dealer stopped ; the other laughed a Ioav augh of insolent triumph, and a murmur of admiration Avas leard in the crowd. It AA-as too much for the dealer ; he felt lis peace at stake. Fifty thousand! exclaimed he, in lesperation. It Avas the tall mans turn to hesitate. Again the whole :rowd Avere breathless. At length, tossing his arms in defi mce, he shouted, One hundred thousand ! The crest-fallen picture-dealer AvithdreAV ; the tall man vic ariously bore aw ay the prize. The possessor was proceeding homeward when a decrepit, ame, and humpbackeel invalid, tottering along by the aid of a itick, presented himself before him. He threw him a piece of noney, and AvaAred his hanel as dispensing with his thanks/ May it please your honour, said the supposed beggar, I am the painter of that picture ! anel he rubbed his eyes. The tall man Avas Count Dunkelsback, one of the riches ?oblemen in Germany. He stopped, took out his pocket look, tore out a leaf, and Avrote on it a few lines. Take it, riend, said he ; it is a check for your money. Adieu. .ufd3dc7d16a4f740535a6ea1e550529d1 , .ufd3dc7d16a4f740535a6ea1e550529d1 .postImageUrl , .ufd3dc7d16a4f740535a6ea1e550529d1 .centered-text-area { min-height: 80px; position: relative; } .ufd3dc7d16a4f740535a6ea1e550529d1 , .ufd3dc7d16a4f740535a6ea1e550529d1:hover , .ufd3dc7d16a4f740535a6ea1e550529d1:visited , .ufd3dc7d16a4f740535a6ea1e550529d1:active { border:0!important; } .ufd3dc7d16a4f740535a6ea1e550529d1 .clearfix:after { content: ""; display: table; clear: both; } .ufd3dc7d16a4f740535a6ea1e550529d1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufd3dc7d16a4f740535a6ea1e550529d1:active , .ufd3dc7d16a4f740535a6ea1e550529d1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufd3dc7d16a4f740535a6ea1e550529d1 .centered-text-area { width: 100%; position: relative ; } .ufd3dc7d16a4f740535a6ea1e550529d1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufd3dc7d16a4f740535a6ea1e550529d1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufd3dc7d16a4f740535a6ea1e550529d1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufd3dc7d16a4f740535a6ea1e550529d1:hover .ctaButton { background-color: #34495E!important; } .ufd3dc7d16a4f740535a6ea1e550529d1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufd3dc7d16a4f740535a6ea1e550529d1 .ufd3dc7d16a4f740535a6ea1e550529d1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufd3dc7d16a4f740535a6ea1e550529d1:after { content: ""; display: block; clear: both; } READ: Is there Truth in Art? Essay

Compare and contrast The Red Room by H G Wells, with opening chapters of Jane Eyre Essay Example

Compare and contrast The Red Room by H G Wells, with opening chapters of Jane Eyre Essay Example Compare and contrast The Red Room by H G Wells, with opening chapters of Jane Eyre Essay Compare and contrast The Red Room by H G Wells, with opening chapters of Jane Eyre Essay Essay Topic: Literature Both The Red Room by H G Wells and Jane Eyre by Charlotte Bronte, were written in the nineteenth century. The main focus in the short story by H G Wells is the red room, while the red room in Jane Eyre is part of a novel. Charlotte Brontes story is about an orphaned ten-year-old child called Jane Eyre, who is living with her Aunt Reed at Gateshead Hall. She is excluded from the family in the household and it becomes obvious to the reader that they dont approve of her or like her at all. Jane herself is aware of this, as she says I was a discord in Gateshead Hall. She has a very bad relationship with the family; especially Master John, who bullies her in the opening chapter of the book. Jane is an outcast to every privilege in the house, and her Aunt is very cold and aloof towards her. When Master John provokes her and throws a book at her in the first chapter, she retaliates and is forced into the Red Room, by her Aunt, who immediately defends her son. The Red Room by H G Wells, is a short story about a nameless visitor to Lorraine Castle. The person, who is assumed to be a man, is volunteering to enter The Red Room for the night, in order to prove or disprove the existence of a ghost or supernatural force in the room. This is different to Jane, who is forced to enter the room. He talks to three elderly people before entering the room, and they explain to him the mystery of the room, helping to create tension between them. They obviously fear the room, and they explain to the man many times that he is entering the room at his own choosing. Both stories are written in the first person narrative, which allows the characters to describe their feelings in detail; especially when inside the Red Room. Jane Eyre is also an eponymous story. The reader is given a brief description of Janes life, and we find that she is a ten-year-old orphaned child living with her Aunt. The opening chapter describes the way Jane is lost in her own little world, looking at pictures and reading books, which portrays her as an imaginative child, full of happiness. Janes intelligence is also underlined here and her capacity for reasoning analysis in her account of Cousin John is noticed. But another side of her personality is shown as well, when she looses her temper with Master John, and calls him a Wicked and cruel boy! She has obviously had enough of being bullied by the family, and her feelings towards them are underlined here. She says that other feelings were succeeding her, which again shows us that she felt hatred towards the family and the surroundings. The man in the Red Room on the other hand is a mystery to the reader, as no information at all is given about him. This is different to Jane Eyre, where we get to know the character well. He is portrayed as a very calm but somewhat impertinent character, as he tells the elderly people at the start that it would take a very tangible ghost to frighten him. This is a very pompous tone, which immediately gives the reader the impression that he is very confident in his actions. He is reminded several times by the man with the withered arm that it is his own choosing, to enter the room, but he is still very confident, which contrasts against Janes reaction to entering the room. There is no mystery surrounding the characters in the opening chapters of Jane Eyre, as they are all relatives or familiar to Jane. I feel that this helps to familiarise the characters to the reader and underlines Janes troubled background. Master John is portrayed as a frightful young boy, and Jane says that there were moments when I was bewildered by the terror he inspired. Bessie and Miss Abbot are also described as being very stern with Jane, which again underlines the unfairness shown towards Jane. The other characters in The Red Room are portrayed as being very old, as they are described according to their appearance, for instance, the man with a withered arm and the man with a shade. They are also portrayed as being both wise and perceptive, as shown in the phrase Many things to see, when ones still but eight-and-twenty. A sense of unfamiliarity is conveyed by the mystery of the characters in the Red Room, which is a contrast to the sense of accustomed behaviour between the family in Jane Eyre. The opening atmosphere in Jane Eyre is described as being very dark, as it is raining with clouds so sombre. This immediately, portrays the large house as being gloomy and the weather is used by Charlotte Bronte, to reflect Janes feelings at the time. Lorraine Castle in the Red Room is also a very big and old place, showing similarities to Gateshead Hall. The man with the withered arm describes the spiral staircase and the long passage in the castle, which gives the reader an image of an old, neglected building. This is different to Gateshead Hall in Jane Eyre, which is described as being quite warm and comfortable. When Jane is taken to the Red Room it says that she resisted all the way, which shows the reader that she hated the room and was terrified of it. She is being taken to the room against her own will and she says that a moments mutiny is the reason for this, which implies that she feels the family is against her. She also refers to herself as a rebel slave, which again shows that she is a captive, not a volunteer to the Red Room. During the build up to the room, the author tries to make the reader feel pity for Jane. Bronte creates pathos towards Jane in a number of different ways. Her use of adjectives such as wicked and rebel slave help to create this sense of pathos. The servants attitude towards her is also used to reinforce this as they call her a wicked child. This is very extreme and emotive language, considering that Jane is only a ten-year-old child. Details of Janes background are also used to create pathos, as we are told how her Uncle had died in the room. The build up to the room in H G Wells short story is also used to create tension. Descriptions like chilly, dusty and shadows convey the darkness in the castle, while the mans loss of confidence as he stopped for a moment, helps to give the castle a mysterious aura. Jane is beside herself going into the room but the man in The Red Room is sceptical, but is willing to enter the room. The author also makes no attempt in making the reader feel sorry for the man in The Red Room, while every effort is made for the reader is made to feel sorry for Jane. There is a very detailed description of the Red Room in Jane Eyre. A sense of imprisonment is created when they lock the door, which immediately has an effect on Jane. An image of a prison cell is again created when the room is called a spare chamber. The feeling of neglect is also conveyed as she describes the room as very seldom slept in. Red is emphasised by the author in the description, also the repetitive use of red in the deep red curtains, red carpet and the crimson cloth also links to the red described in the room. I think that the colour Red is emphasised by the author, for many different reasons. Red is a very deep and rich colour, which immediately conveys the dark, mysterious surroundings within the room. Red is also associated with blood, which holds a strong religious connection, and could also be linked to the death of her Uncle. Large and dark furniture are brought to our attention by the author; with massive pillars of mahogany and chairs of darkly polished The word white is juxtaposed against the darkness in the room, while there is a certain element of irony in the fireplace, as it again contrasts with the gloomy and cold atmosphere in the room. Death is also represented in the room with the reference to the undertakers men being a link to the death of her Uncle. There is a religious connection as she says that there is a sense of dreary consecration. When land is consecrated, it is made holy; therefore the death of her Uncle is emphasised by this connection. The Red Room in Wells story is also conveyed as being very dark and gloomy. It is described as being a large and sombre room, with shadowy window bays. These descriptions are similar to the Red Room in Jane Eyre, as it, was also very large and gloomy. H G Wells use of metaphors help to convey the darkness in the room, for example, My candle was a little tongue of light in its vastness which tries to convey the room swallowing the light, and an ocean of mystery which describes the vastness of the mystery surrounding the room. Both Jane and the man, start to lose confidence as they spend more time imprisoned in the room. Even Janes own reflection is starting to scare her. It reminds her of Bessies old stories and she feels that Superstition was with her. There are two big mirrors in The Red Room also, which underlines similarities in both rooms. As Jane is left alone, she thinks about how she was treated, and she is distressed to realise that she is a total outcast. As time goes on in the room, she recalls that she is in the same room that her Uncle Reed had died and gets very distraught. This causes her to fear his ghost and this again conveys her powerful sense of imagination. The man also becomes very distraught as time goes by. In a similar way to Jane Eyre, a young Duke had also died in the Red Room in Lorraine Castle, but the man tries not to think about this, unlike Jane. Instead the man occupies himself by talking and lighting candles. When the flames start to disappear, the mans imagination gets the better of him, and like Jane he starts to panic. The concentration of verbs are very intense while the man panics as the author uses verbs like stumbled, fell, snatched, swung and thrust, to emphasise the excitement in the room. Jane has a species of fit towards the end, which is very similar to the man who gets knocked unconscious after falling and striking his head. The rooms drive both to panic as their imaginations get the better of them. The man explains to the old people at the end that it is fear that haunts the room. This means that the room causes the imagination to get the better of you; this is also true in the red room in Jane Eyre. I consider fear, to be an important theme in both stories. Both Jane Eyre and the man are driven to insanity by the constant sense of fear in the rooms. Both authors emphasise the fact that apprehension and dismay alone, causes fear in the rooms. H G Wells chose the title The Red Room for his short story because the room is the main focus of the story. The story is based on the red room and its mystery, which is finally explained by a mysterious young man who witnessed the fear inside the room. The Red Room is also chosen as a title, because of the symbolic meanings of the colour. Red is symbolic of blood, which contains a religious connection. This can be associated with death or supernatural forces which immediately reflects the feeling of fear inside the room.

The world is Flat Essay Example | Topics and Well Written Essays - 250 words

The world is Flat - Essay Example This is actually true as no two countries would fight against each other if they have similar interests and it is only a clash of interests that would bring about conflict between these countries. Countries like the United States of America and Great Britain have never really had any conflicts amongst themselves in recent years and the reason for this cannot be far-fetched. Over the years, the US has been an ally of Great Britain and it is not unusual that these two great countries have not had any reason to fight against each other. The reason is due to the fact that they are of the same global supply chain, thus corroborating Friedman’s argument that countries in the same global supply chain can never fight a war against each other. You can never hear two developed countries that share the same ideology fighting against each other. In order to disproof Duiker’s belief that the trend toward globalization could lead to fragmentation, one should consider two countries th at are thriving to be economically successful. The interests of these countries are aligned by the goals they share and this means that they are preoccupied with the success of their economy and would quell any crisis that could lead to conflict between them.

Critical reading reflection Essay Example | Topics and Well Written Essays - 750 words

Critical reading reflection - Essay Example benefits such as leave for maternal and paternal applications; child-related issues (tax exemption, according family allowances, provision of social welfare assistance); and child support when in custody of the state or through foster parents. From among the assessment measures that Krull discussed, the impact on policies to child and adult poverty was comprehensively presented, to include historical and comparative performance from the time policymakers passed a resolution that earmarked the need to eradicate child poverty by the year 2000 (Krull). An evaluation was likewise reviewed on the implications of policies implemented on child care where it was recommended that a closer look at Quebec’s family policy model which actively implements a universal child care program and addresses poverty of the family through taking into consideration facets of addressing unemployment. As such, it was proposed that Quebec’s family policy model should be emulated for more effective results. One strongly believes that the main points that were presented and discussed by the author have been duly supported and validated. The issues on family and child-related policies were effectively discussed using the most appropriate choice of benefits that were accessed. A discussion of the assessment measures was also validated as a means to measure the performance of these policies and the outcomes that ensued from the times relevant resolutions were enacted. The discussion on the effect of the resolution aiming to eradicate child poverty, for instance, was presented in a comprehensive and cohesive manner which were supported using statistics and the support from credible secondary sources. The overall discussion of main issues used reliable and credible support through narrative discourse, historical references, statistics, and provision of examples. The structure of overall presentation was clear and straightforward through the use of logical approach. A theoretical framework

Research project Essay Example | Topics and Well Written Essays - 1250 words

Research project - Essay Example These three areas if viewed from the map represent an equilateral triangle with close proximity to each other as well as their convergence near the central region instil an interesting dimension to the research which would be further reflecting the effectiveness of the governmental policies in these adjoining areas (Beer, 2003). The research will direct its focus on the intermediate people of the region and will be exploring the living standards of these people. Education as an important parameter in influencing occupation For the purpose of comparison among the occupational pattern of the three areas, education can be regarded as an important parameter. Occupation generally reflects quality of life, social status, scope of future development and impact on the family life (Salary and wages in Australia, 2011, p. 1). Occupation reflects the income aspects in the life of the people and education acts as a very important variable linking occupation as well as income (Pearson, 2011). Now the focus will be on the employment structure of each of the post codes in study with respect to Australia as a whole. Let us first consider the case of Sury Hills. Employment patterns in Sury Hills The calculations derived from prior the week of census 2006, a total of 3,514 people aged 15 years and over constituted the total labour force in comparison with 9,607,987 in Australia as a whole. 66.9% were employed on a full time basis in comparison with 60.7% in Australia as a whole. 22.5% were employed on a part time basis in comparison with 27.9% in Australia as a whole. 3.4% were employed but were away from work with comparison of 3.5% in Australia as a whole. 2.3% of the people showed employment but without stated hours of work in comparison with 2.6% in Australia as a whole. In the unemployed category 4.8% were found to be unemployed in comparison with 5.2% in Australia as a whole (2006 Census QuickStats, Sury Hills 2012). Fig.1. (2006 Census QuickStats, Sury Hills 2012) Employm ent in different sections/departments The professional accounted for around 35.6% of the employed persons over the age 15 years in comparison with 19.8 in Australia as a whole. The percentage of

Marketing Strategies for Attraction

Marketing Strategies for Attraction Theme parks Theme park is a term, which is used for describing a combination of rides and many other attractions for entertainment. These are assembled for providing entertainment for a large group of people. They are bigger than some other city playgrounds or parks. They are organized for not only attracting children but also to attract adults, teenagers and even old people. These are generally built on the basis of one or more themes. The most common example of theme parks is the Atlantis and the American West. Quite often, the theme parks contain many sections. Each of these sections tells some different story. All the rides in a theme park generally go along the main theme of the park. The common example of it is the Walt Disney Worlds Magic Kingdom (Adams, 1991). Casinos Casinos are special buildings or vicinities meant for all sorts of entertainment like meetings, public amusements, dancing, etc. These also offer hotels, food beverages for its national and international customers. These casinos also offer the gambling tables or devices. These are recognized as business establishments whose prime business is gambling. After the governments of various countries lifted the ban from gambling, the establishments like casinos came into existence. The largest casinos of the world are situated in the city of Las Vegas. The primary aim of the public visiting these places is gaming and enjoying. In recent years, the structure and organization of the casinos have witnessed broad changes. The establishments have broadened their market segmentation. They are now designed to cater the entertainment needs of the whole family. Differences in the Marketing Attraction Strategies of the Theme parks and the Casinos The theme parks and the casinos are both meant for the enjoyment and entertainment of the public at large. The difference, which makes it compulsory for marketers to advertise it differently, is the segment and the type of customers it is intended to attract. The theme parks aim at attracting both the dependent and the independent people, who want to enjoy their lives while the casinos aim at attracting those persons who are independent and can take the decision on their own and are interested in gaming apart from enjoying the entertainment. The theme park usually markets and focuses its products towards the whole family. It particularly focuses on the adults, teenagers and children below the age of 21. In order to attract this segment of customers, the marketers place their advertisements in the places and articles widely used by the children, adults and the teenagers i.e. in the children magazines, on the rappers of the toys, on cartoon and music channels, etc. On the other hand, the casinos, for attracting its prospective customers, place the advertisements on the business journals, tourism websites, hotels, etc. For example, we can see the advertisements of the Disney theme park on the Cartoon Network but it is not possible for us to see the promotion campaigns of the casinos on these kinds of channels. On the other hand, we can notice the promotion campaigns of famous casinos on various gaming websites and business journals but these places do not register the promotion campaigns of the theme parks like that of Disn ey. The theme park is often positioned as a tourist destination for the whole family by both the management of the theme park and the governments of the countries. These are also the preferred destinations for the international and the national tourists. On the other hand, the casinos may or may not be regarded as a tourist destination by the government of any country. They may be developed and advertised by the businessmen at the places where tourists visit frequently. In this case, a casino will attract only that segment of customers, which is interested in gaming; no matter what other kind of family entertainment has been provided by the casino. For example, the Walt Disney Worlds Magic Kingdom has been projected as a tourist destination by the government of the USA. It is positioned as an entertainment destination not only for the children but also for the other sections of the society, while the city of Las Vegas has been positioned as an entertainment destination for the adults and the visitors above the age of 21. As a part of the promotional campaign to attract the maximum number of visitors, the theme parks resort to sponsoring of the events and the products, which are related to its target market. For example, the Disney sponsors the products of Nestle and tries to enhance the know-how of the customers regarding its existence, while the casinos try to expand their business by sponsoring the events like car races and various other games. For example, the UK based online poker and casino group, 32 Red Plc had entered into an agreement to sponsor the soccer team Aston Villa. This is the UKs one of the leading soccer team. This deal had helped the company to further build its brand through publicity on television as well as through the national press of Britain all around the world. The casinos, in order to attract and expand the existing as well as new customers, offer the promotions and reward cards. This not only helps them to attract and maintain the customers but also give word of mouth publicity to the establishment. While, the Theme Parks not only offer promotions and reward cards but also the ticket, package and resort discount coupons to the customers. For example, the Disney offers such rewards, tickets, resorts and package coupons to its customers. In order to attract more visitors and reach their target markets, the theme parks, advertise and promote their vicinities and products by placing their advertisements on a large number of media like television, video, the Internet, radio, print, brochures and collateral, billboards and cinema. Not even the smallest means of media has been left by the theme parks for attracting people from all walks of life. On the other hand, the casinos target only certain section of the society, i.e. the people who have the capacity to pay and game huge sum of money in various entertainment and gaming sections of their casinos. Therefore, they do not use all the means of Media for promotion. In very rare cases only, one can see the promotion of casinos on the billboards and brochures. For example, the WetnWild Water World places its advertisement on all means of the media including television, video, the Internet, radio, print, brochures and collateral, billboards and cinema, in order to attract mo re visitors (Marketing Strategy of WetnWild Water World, 2008), while most of the casinos in the US, apart from placing their advertisements in business magazines, take the help of the Casino Media Group for their global advertising needs. The marketing strategies of the theme parks are liable to changes all round the year. These strategies keep on changing with the occurrence of different events, vacations and festivals in different parts of the year; it is also possible that many theme parks change their strategies for different weeks of the month. For example, the marketing strategy of WetnWild has been different all through the years (Marketing Strategy of WetnWild Water World, 2008). On the other hand, it is not possible for the casino owners to change their marketing strategies as frequently as the theme park owners do. They do change their advertisement and other promotional campaigns during the year but a change in their strategy is restricted to only some of the festive events. It is also a common practice of the theme parks to appoint some brand ambassadors to their brand and promote them with their help, thus attracting a larger proportion of visitors from all round the world. For example, the Mickey Mouse is regarded as the brand ambassador of the Disney. On the other hand, generally, in the case of casino industry this practice of appointing a brand ambassador and then promoting their brand through them is not a common practice. They advertise with the help of their offerings and special features of their casinos (Effective Casino Marketing Makes All the Difference). Thus, from the above discussed points, it is clear that though both the theme parks and the casinos cater the entertainment needs, yet their market segmentation is different. Essay 2 Zoos and aquariums have been used as contact points for humans and the creatures existing in the nature. In general, zoos and aquariums are facilities where animals are restricted within a certain geographical area. These facilities are open to the public for viewing the creatures, both terrestrial as well as aquatic in an artificial habitat. At the same time, they also provide ideal conditions for the breeding and mating of animals. The experts working in these facilities have a variety of goals that includes bio-diversity conservation as well as public education. Among the premier objectives of these facilities, research, education, conservation and rehabilitation efforts are prominent. However, issues have been constantly raised against these facilities due to differences observed in their assertions and their actual implementation. On the other hand, it is observed that while some of these facilities are serious in the direction of protecting these creatures while others breed them specifically for the motive of displaying them to the visitors. Both these facilities have to deal with a huge variety of issues during their operations. In fact, these issues are common with all similar kind of facilities in various parts of the world. Among the major operating issues which zoos aquariums need to pay significant attention are: Public Safety Animal Safety Breeding and Conservation Activities Public Safety The issue of public safety is constantly gaining high priority for facilities like zoos and aquariums. In fact, it is a very crucial issue which needs to be addressed by the management and authorities of such facilities, in an effective manner. Generally, people, especially smaller ones tend to disassociate with each other while visiting these facilities. In order to address this problem, these facilities need to recruit a properly trained group of employees capable of taking care of young individuals. These facilities should be well acquainted with first-aid stations and walk-in clinics, in case any of the visitors gets injured or experiences a minor health problem. The management should ensure that adequate safety-arrangements are made for the visitors not only from the animals but from other dangers as well such as those related to fire and electricity in aquariums, particularly (Olney, Mace, Feistner, 1993). In addition, any kind of buildings, structures and other areas constructed within the premises of zoos and aquariums should be strictly maintained in safe condition. Moreover, the public visiting these facilities should not be allowed to enter any areas which could cause an unexpected risk to their safety. At the same time, the authorities managing these facilities should ensure that the pavements and walking lanes for the public visiting these facilities should be well maintained and properly taken care off, in order to avoid any kind of injuries. On the other hand, clearly visible warning-signals must be installed at appropriate places in aquariums zoos to minimize potential dangers. In the case of traditional theme parks, these problems were handled in a slightly different manner. For instance, tags are provided to the children, in case they disassociate with their parents. They also maintain proper arrangements of water in order to avoid any kind of accidents. The authorities also provide written instructions to the visitors prior to entering the park. The management should also hire professionals and some emergency services through which the management would be able to handle the critical situation and accidental cases in the zoos and aquariums. Animal Safety In Zoos, there are certain animal concerned service personnel, who are known as keepers. They make the diets of the animals and wipe off the areas in which animals are placed and at times nurture the young ones. They look for any kind of disease or damage caused to the animals. In addition to this, they also observe feeding pattern or any kind of alteration in the activities of the animals. Keepers also confirm that the people who come to visit the zoos should act responsibly to the animals. Keepers have to look after a large group of animals including Birds, Reptiles or mammals (Animal Care and Service Workers, 2008). In the aquarium, certain rules and regulations are exposed to the people visiting there to ensure animal safety including: Prohibition of tumbling of objects including coins, memento, garbage, etc. into the pools. Cleaning of hands is restricted prior or after feeding the animals Human refreshments are not allowed to be given to the animals. Feeding the animals with fish that have been dropped on the ground. Picking out of the brood from water for a better look of the animals. Restricting the people from touching the eyes and blowholes of the animals. A traditional animal theme park originated from the pleasure gardens that focused on entertainment of the public. Little importance was given to the safety of animals. They have now converted into amusement parks. Many groups like People for the ethical treatment of the animals (PETA) and Human Society of United States (HSUS) are devoted to the animal safety and they are quite significant for the animal safety in the theme parks. Breeding and Conservation Activities The zoos and aquariums bear a compulsion of making a straight contribution to conservation of the animals and aspire to become more effective in the process of conservation internationally. The World Association of Zoos and Aquariums (WAZA) have prepared World Zoo and Aquarium Conservation Strategy (WZACS). It is an appropriate manuscript that brings ex situ organizations in the stream of conservation of biodiversity and continued development. Their strategy offers a widespread idea for the zoos and aquariums all over the world and describes the standards and policies to attain the conservation goals (Building a Future for Wildlife, 2008). A direct action for enhanced habitats and increase in the number of target species, or indirect action like education, taking up of financial help and research to direct policy and practice can serve the purpose of conservation of the animals. Conservation of animal populations in zoos is carried out with the help of breeding and reintroduction. Zoos Aquarium help in setting up suitable social entities for good breeding and rearing, looking for the behavioral requirements and preparing the diet. Incorporating these features of husbandry, putting in practice the training programs along with making them acquaint to the environment and conducting research would enhance breeding and reintroduction process. This would aid to the identification of the suitable animals that need reintroduction in the wildlife (Building a Future for Wildlife, 2008).Traditional theme parks lack the proper researches on the breeding and reintroduction aspects of the conservation, which are important for the conservation of the animals. References Adams, J. A. (1991). The American Amusement Park Industry: A History of Technology and Thrills. Boston: Twayne Publishers. Animal Care and Service Workers, 2008. Retrieved May 10, 2008, from http://www.bls.gov/oco/ocos168.htm Building a Future for Wildlife, 2008. Retrieved May 10, 2008, from http://www.waza.org/conservation/wzacs.php#chapter2 Effective Casino Marketing Makes All The Difference. Retrieved May 10, 2008, from http://www.noels-isulong-seoph.com/effective-casino-marketing-makes-all-the-difference/ Entertainment Animals Animal Theme Parks, 2008. Retrieved May 10, 2008, from http://www.libraryindex.com/pages/2194/Entertainment-Animals-ANIMAL-THEME-PARKS.html Marketing Strategy of WetnWild Water World (2008). Retrieved May 10, 2008, from http://wetnwild.myfun.com.au/Schools/Project-Information/Marketing-Strategy.htm Olney, P.J., Mace, G. Feistner, A. (1993). Creative Conservation: Interactive management of wild and captive animals (Hardcover) (1st Edition). Springer Publishers.

Discussing the customer service policies Essay

In my assignment I will provide information about customers services levels, customer satisfaction, what is customer services , I will give examples and evidence about different institutions and their customers services levels and policies .I want to start with the definitions of customer services and customers service policies. Customer service is the provision of service to customers before, during and after a purchase.   Ã¢â‚¬Å"Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.†Some people say that ‘Customer is always right’ but nowadays if u work in the hospitality industry u will definitely disagree with that .Some customers are really informed about their rights so because of that the stuff should be really confident and well trained to reach the customer expectation. Every business should have customer service policies. According to Entrepreneur Magazine, the definition of a customer service policy is ‘the degree of assistance and courtesy granted those who patronise a business ’.The customer service policies apply, because for every business is important to give their best in way to satisfy the customers. Policies are written rules which customers can see and read at any time, and they protect the business owners. Why we use the customers service policies ?We use them because they inform the customers for their rights ,they give information for the place .That’s why they are very , very important and useful nowadays .There are so many hotels, pubs , bars and other hospitality businesses today which have very interesting customer service policies. I have choose Hilton London Wembley Hotel to give as an example with its customer service policies .The hotel is one of the world wide best hotels so they really know how to satisfy customers needs . Everyone knows that hotel so I want to inform you more about it .For example Hilton London Wembley Hotel check- in time is 3.00pm. , check- out time is 12.00pm.This time hours gives advantages to the stuff so they clean the rooms and prepare them for the next customers and of course they inform the guests when they should leave the room. References: 1. Google ,Wikipedia (2013) http://en.wikipedia.org/wiki/Customer_service 2.Turban, Efraim (2002). Electronic Commerce: A Managerial Perspective. 3. Entrepreneur Magazine http://www.entrepreneur.com/encyclopedia/customer-service